Your Trusted Partner in Veterinary Marketing Success

SMB Vet Marketing was founded with a clear purpose: to empower veterinary clinics with innovative marketing solutions that connect them with more pet owners. With a deep understanding of both the veterinary and digital marketing industries, we are dedicated to supporting your clinic’s growth from the ground up. When you need a reliable full-service veterinarian digital marketing agency, we’re here to provide the expertise your practice needs to succeed. Sign up for our SMB Vet Marketing newsletter and get monthly industry news and updates!

Our Mission: Empowering Veterinary Practices to Grow

Our mission is to help veterinary clinics of all sizes build a stronger digital presence, attract more clients, and grow sustainably. We focus on providing personalized marketing solutions so veterinary professionals can concentrate on what matters most—delivering excellent care to their patients—while we handle the digital marketing for them. From website development to reputation management, SMB Vet Marketing is your go-to veterinarian digital marketing agency.

Our Vision: Making Your Veterinary Practice a Leader in Its Community

We envision a world where every veterinary clinic, regardless of size, has access to the digital tools and marketing strategies they need to stand out, succeed, and become a trusted resource in their local community. Our vision is to help each clinic achieve recognition as a top provider in their area with the help of our comprehensive veterinary digital marketing services.

Guiding Principles That Shape Our Work

  • Client-Centered Solutions

    Every clinic is unique, and so are our strategies. At SMB Vet Marketing, we believe in crafting custom marketing solutions that align with your specific goals and needs. Whether you’re looking for a full-scale veterinary marketing company or simply need guidance with veterinary website design, we’ve got you covered.

  • Passion for the Veterinary Industry

    Our love for animals fuels our passion for helping veterinary clinics succeed. We are committed to supporting those who care for pets and animals by offering the best veterinary marketing services available. 

  • Integrity and Transparency

    We believe in honest, transparent communication. Whether it's outlining our services or delivering results, you can always count on us to provide clear, reliable marketing support. Our integrity and experience sets us apart from other veterinarian web design agencies and marketing firms.

  • Collaboration and Partnership

    We don’t just work for you; we work with you. Your success is our success, and we value every client relationship as a long-term partnership. As your trusted veterinarian marketing agency, we are committed to helping your clinic thrive.

The Advisory Board of SMB Vet Marketing is made up of some of the most accomplished and dedicated animal health professionals and consultants in the country. Their dedication to patient health and the health of the veterinary practice makes them invaluable to the mission of SMB.

Meet Our Advisory Board


Brad is a serial entrepreneur with over 30 years of experience in the animal health industry. As an owner and/or founder of several small businesses, including Creative Science, Butler Sales Associates, Provetica, and Butler Innovations, he has dedicated his career to developing and marketing innovative products that enhance the health and well-being of animals. In addition to his entrepreneurial ventures, Brad served as Chief Operating Officer for Ceva Animal Health. A Missouri native, he is also a proud graduate of the University of Missouri. Brad also runs Butler Innovations, an investment company with consulting capabilities, with a mission to support partner businesses by providing the tools, resources, and strategies necessary to drive sustainable, long-term growth.

Brad Butler

Mike has more than thirty years of experience in animal health. He holds a BA in business from the University of Northern Iowa, and an MBA from University of Missouri-Kansas City. Mike's childhood on the family farm in Iowa set him on his path in animal health and helping veterinarians optimize the health of their patients and their veterinary practices. His experience includes the last twenty years as President and CEO of N. American Operations with Dechra Pharmaceuticals. As Dechra’s first employee in the U.S., he built the U.S., Mexican and Canadian teams to more than 250 people and helped grow sales to 191.6 million. Mike is currently President and CEO of Eldred Animal Health Consulting, LLC., providing business development and strategic advising for global animal health initiatives and projects.

Mike Eldred


A lifelong Kansan, Fritz graduated from the University of Kansas in 1986 with a Bachelor of Science degree in Accounting and Business/Management. He spent the first nine years of his career as a management consultant for a global consultancy. One of his clients was a pet nutrition company, through which he was introduced to the veterinary industry and to more and more veterinarians. He began to focus exclusively on the veterinary profession and started conducting research on productivity and attributes of high-performing practices. He has now worked with veterinarians for over 30 years. In addition to private consulting and training, he presents at continuing education meetings, sales meetings, training sessions and at several veterinary colleges. He also serves on industry boards and writes on both veterinary practice management and personal finance.

Hal “Fritz” Wood


Chuck has over twenty five years of experience in animal health. After receiving his Bachelor's Degree in Business Administration and Management from the University of Missouri - Saint Louis, and MBA from Webster University in 1997, Chuck began his distinguished career dedicated to animal health and the health of veterinary practices across the country. His passion for animal health began on a family farm in Missouri where his family raised over 500 head of registered black angus cattle along with row cropping. His experience includes high-level positions with Ceva Animal Health, Elanco, KindredBio, Vetio, and his current position as Senior VP of Sales for Gateway Services, Inc. Chuck is also a founder and partner in VetVenture, which owns Veterinary Care Center and Urgent Care and Central West End Veterinary and Urgent Care in St. Louis, MO.  

Chuck Berra


Dr. Tockman began his career as an associate in a 2-doctor veterinary practice near St. Louis Missouri after graduating from the University of Missouri College of Veterinary Medicine in 1989. Shortly thereafter, he became a partner in Page Animal Hospital and initiated a growth plan that within 7 years created a 5 veterinary hospital network which was renamed Veterinary Care Center of St. Louis. While still in practice, Dr. Tockman began working with Abaxis, a manufacturer of point-of-care diagnostic analyzers and tests. He was a founding member of the Advisory Board and was eventually hired as Director of Professional Services. he worked as a consultant and then became a founding member of the Advisory Board. Dr. Tockman then was hired by the company as the Director of Professional Services. He was ultimately hired as Vice President of Sales and Marketing. When Abaxis was acquired by Zoetis in 2018, he stayed with the company as Global Head of Diagnostics Products and Innovation. Dr. Tockman became President of Companion Animal Health in March 2020 and ran that company for 3 years before moving to Chief Commercial Officer for Oncura Partners Diagnostics. He currently owns Synergistic Animal Health Solutions, LLC, a veterinary consulting firm. 

Craig Tockman, DVM


Ready to Grow Your Veterinary Practice with SMB Vet Marketing?

If you’re ready to grow your veterinary practice and achieve real results, SMB Vet Marketing is here to help you reach your goals. Schedule a discovery call today and learn how we can partner with you to elevate your clinic’s online presence, attract more clients, and become a leader in your local market. We’re the team you need to succeed!